Magento
Magento is an open-source ecommerce platform Adobe acquired for $1.68B in 2018 (closed June 19, 2018). Adobe ships two tiers: Magento Open Source (free, self-hosted, OSL-3.0/AFL-3.0 licensed) and Adobe Commerce (proprietary, GMV-tiered pricing). Latest release 2.4.9 (May 12, 2026) drops PHP 8.2 support for PHP 8.3-8.5, replaces Elasticsearch with OpenSearch 3.x as default search, and adds MariaDB 11.8/12.x support. Adobe Commerce On-Premise starts around $22,000/year under $1M GMV, scaling past $190,000/year on Adobe Commerce Cloud above $25M GMV. BuiltWith counts roughly 163,000 live Magento installs; the platform holds ~7-8% of global ecommerce platform share (third behind WooCommerce and Shopify) but ~20% share among top US retailers, processing an estimated $173B in annual GMV. Store count fell ~11% YoY as of late 2025. Current version/status: 2.4.9 (May 12, 2026). License: OSL-3.0/AFL-3.0 (Open Source) + proprietary commercial license (Adobe Commerce). Pricing: Magento Open Source is free; Adobe Commerce On-Premise runs ~$22,000/yr under $1M GMV up to $120,000+/yr at $5-25M GMV, and Adobe Commerce Cloud runs ~$40,000/yr up to $190,000+/yr above $25M GMV, quote-based. Maintained by Adobe Inc. (acquired Magento from Permira in 2018).
Pick Adobe Commerce only if you're already clearing seven figures in GMV and need built-in B2B, content staging, or Sensei merchandising — under that threshold you're paying $22K+/year for enterprise features you won't touch. Everyone else building custom should run Magento Open Source, or skip PHP entirely for Shopware, which ships comparable rule-based B2B pricing without Adobe's contract. Adobe's own docs admit the tax: OpenSearch replaced Elasticsearch in 2.4.8+, and 2.4.9 killed PHP 8.2 support outright — upgrade debt is permanent, and store counts are shrinking (-11% YoY) because merchants are tired of paying it. Known weakness: Adobe forces near-annual PHP and search-engine migrations (Elasticsearch replaced by OpenSearch in 2.4.8, PHP 8.2 dropped in 2.4.9), and store-count data shows rising TCO driving churn — live Magento installs fell roughly 11% year-over-year even as GMV per store grows.
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